I'm putting together some market analysis for a business plan for language instruction for the demographic of 6th - 12th grade US students (middle through high school).
From various sources online I've been able to compile reasonably helpful statistics about the market:
- 1.2b learners worldwide
- 800m learning English
- 87m Americans learners
- 9m K-12 American learners
My target demographic, however, is 6th - 12th grade (middle - high school).
I cannot find information specific to this age group and the stats I found on
9m K-12 American learners don't segment this group (it's a lump of 9m K-12, that's all).
Looking for information on this particular demographic of domestic (US) foreign language learners.